Enliven your marketing campaigns, reports, press releases, even your emails with this creative business writing workshop.

Training for the people who dare to write

Can you write well? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right. In this blog post, we’ll break down some tips for developing great content.

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How to write well

Timeless rules

Read a lot

First, and this is the most important, read. Read constantly. Read books, magazines, articles. The best way to improve as a writer is to read works from people way better than you and try to emulate what they do.

Use short words, short sentences and short paragraphs.

Reading is hard, you know. It takes energy and concentration and time, all finite resources. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. Writing should deliver value, quickly, to the audience. The author’s personal satisfaction is irrelevant.

Don’t don’t be be repetitive

Don’t make the same point twice. Doing so can make you sound rambling and lose your reader’s attention. Does each sentence serve a distinct purpose? Create an outline with key points to make sure you’ve made each clearly and concisely.


Information as material

How to create meaning


Developing a simple framework for your writing before you start can save considerable time and will prevent the text from meandering. It leads to making differs from making meaning and expressing ideas.


Remember that clarity and conciseness are your friends. Simple sentences are easy – kids write simple sentences. You have grown up – not write complex sentences.


The learning focus is about developing student's awareness of how texts work, and how a variety of texts can be used to communicate. This learning focus concerns the functions and purposes of texts; that is how they are used.

Exploring and creating texts

Learning to write well is not a luxury – it is essential to succeed.


There may be a functional purpose for reading – and some people may be obliged to read what you write for some reason – but does that make sure that your message will go across as intended? Try to avoid incidents of misunderstanding.


Texts that explain, discuss, or provide information are often called informative (or expository texts). These texts can use a combination of written, visual, and auditory information to convey messages. Three main types of expository texts are informative, procedural, and persuasive texts.


Text composition rarely completely conforms to a single model standard. When you communicate in writing – it should be something that the user can read, understand and if possible, like. Communicative purposes are achieved by means of more interesting and dynamic texts.

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About an Author

Author's Photo

Olivia Parker

Masters Degree of Psychology and Marketing at the University of Alabama. Founding Director of the Audacious Author.

She is the author of Smart Thinking and Writing, Change Your Habit, and most others. She focuses on writhing trainings and science behind behavior changing. Was published at plenty newspapers and magazines.